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Jack Ma of Alibaba once said:

“B2B does not stand for ‘Business to Business’ but ‘Business people to Business people.”

In B2B, whether it is product or service that we’re providing, the first thing we must think about is how to satisfy the needs of other companies, and the …

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The success or failure of a company, putting aside the random factor of luck, is at least 70% attributed to the founder.

Many management books and business case studies have discussed about the importance of the founder in the success of a company. Some of the most successful companies …

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customer segmentation


Treating everyone equally is a noble act but in a purely commercial setting, treating every customer equally does not make good business sense.

Marketing resources are scarce and it doesn’t make sense if you set aside the same amount for every customer.  Would you allocate money for both ventures …

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