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Home Category: blog

customer segmentation

 

Treating everyone equally is a noble act but in a purely commercial setting, treating every customer equally does not make good business sense.

Marketing resources are scarce and it doesn’t make sense if you set aside the same amount for every customer.  Would you allocate money for both ventures …

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cash flow management

 

It is rational to rely on figures and metrics when making a cash flow decision.  To leave it all to gut feel won’t work.  Yet, there are business owners who keep their fingers crossed and simply hope for the best.  Anyway, the business seems to be doing fine and …

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cash_handling_for_SMEs
Cash transactions might one day become a relic of the past.  Many consumers nowadays prefer making purchases through credit cards, checks, and other non-cash modes because of the convenience they offer. Having your customer’s payments crediting reflected directly in your company’s accounts also helps during business loan applications.

Banks’ credit …

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leasing-vs-hire-purchase

 

The need to upgrade facilities or improve business processes are some of the major decisions that may eventually fall on your lap in the course of running your own business.  But once you’re convinced that an upgrade (facilities, equipment, or technological) could improve your production or offer significant savings, …

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